Mobile Entertainment Business:An Analysis of the MEB in Europe Focusing on Mobile Entertainment Assets Keyplayers and Business Mo Bernhard Beck
Branded Entertainment in the Culture Business:Music and Brand Partnerships Ferdinand Kofler
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School´s most celebrated professors. What´s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School´s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs, and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse´s unprecedented access to some of the world´s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works - and how to navigate today´s high-stakes business world at large. 1. Language: English. Narrator: Renee Raudman. Audio sample: http://samples.audible.de/bk/brll/005428/bk_brll_005428_sample.mp3. Digital audiobook in aax.
Click! The Competitive Edge for Sports Entertainment and Business: Dan Schaefer PhD
Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms. From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It´s where the future of entertainment unspools in real time, and everyone wants to be there. In Comic-Con and the Business of Pop Culture, author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and an unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con´s massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Colby Elliott. Audio sample: http://samples.audible.de/bk/last/000013/bk_last_000013_sample.mp3. Digital audiobook in aax.
Understanding the Business of Media Entertainment:The Legal and Business Essentials All Filmmakers Should Know. 2. Auflage Gregory Bernstein
Nowadays, sport has gained a new format. It is part of a rapidly developing industry: the sports entertainment industry. As part of this industry, and as its main product, sport has taken on a new look in the eyes of all: activity and mass practice. Sport has become a business endowed with a large market and a high potential for sales and marketing. 1. Language: English. Narrator: Cyrus Nilo. Audio sample: http://samples.audible.de/bk/acx0/065693/bk_acx0_065693_sample.mp3. Digital audiobook in aax.
This book contains valuable information on starting your own photography business in the music industry, and also how to grow a photography business through portrait parties. It´s truly an advantage if you are a photographer by profession, but if not, it doesn´t mean that you could not open your own small business. This book can help you get the ball rolling with your startup. Despite the fact that people now own smart phones with great cameras, nothing can beat the skill of a professional photographer - they just know the nuts and bolts of taking photos, editing, and printing. They know about the correct angle, the right amount of light, and even the appropriate gesture and expression. Professional photographers are just more organized, more effective, and they give better-looking images that you can proudly post online. I know that starting a photography business - any business, in fact - is not a walk in the park. It´s also not roses and rainbows; there will be difficulties along the way and maybe at one point you might even think of quitting. Lower your chances of being discouraged by being equipped - one way to do that is to listen to, savor, and finish this book. Here are a few things you will learn from this book: How to take photographs for live shows Techniques for taking the perfect promotional photos Ways to optimize an album cover How to create music videos Tips that will take your social media presence from good to great Expand your knowledge of electronic press kits The necessary knowledge to advertise your business, to lift it off the ground, and to create a sustainable income stream. Tips for how to differentiate yourself from your competition and attract more clients. 1. Language: English. Narrator: Derek Botten. Audio sample: http://samples.audible.de/bk/acx0/079555/bk_acx0_079555_sample.mp3. Digital audiobook in aax.
For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These ´´record deals´´ were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book. Break the Business is the musician´s guide to achieving music industry success through embracing an independent, entrepreneurial, and artist-centered business model. 1. Language: English. Narrator: Ryan Kairalla. Audio sample: http://samples.audible.de/bk/acx0/089521/bk_acx0_089521_sample.mp3. Digital audiobook in aax.